Yesterday while at the cinema to see Syriana, I experienced an advert for Heineken centred around Voicst and one of their live performances. Now fair enough, as far as I’m concerned they can sell their songs to whoever they want, and as the majority of their fans will be beer drinkers, then maybe it makes sense. It’s just a little weird seeing this little band up there on the big screen, although obviously they aren’t being viewed by the corporates as so little anymore. The only worry I do have is that I wouldn’t like them to be pulled in the same direction as Di-Rect (ultimately more poppy I know, but can corporate ears determine that?), who seem to jump through hoops to keep their faces in the spotlight.

However, I wasn’t posting to be negative about Voicst. I had originally wanted to supply some mp3s for those people outside of the Netherlands who haven’t heard them, only I can’t find any these days. Instead you have the Media section on their website (click on Media, then the record, then an album cover). It’s not so handy, but it technically works.

Additionally I was inspired to post about the Pete Philly and Perquisite cover of ‘Dazzled Kids’ which you can also find in the media section. It’s really well done, and while I haven’t covered the cool hip-hop of Pete Philly here yet, I may come back to it in the future.

Still not finished, last night I found myself watching this Voicst acoustic session recorded on the Amsterdam Metro (in December I think). It’s pretty sweet actually, and while I began here by talking about corporate sponsorship, I don’t think the band have turned particularly evil. Maybe they’re just developing stronger survival strategies. But this fun session proves how down-to-earth they still are.